My Asus Ultrabook says of the download of Premiere Elements 10 "This app can't run on your PC" and will not open installer (although I PSE10 working)

I am running Win 8.1.  I have no DVD drive, so i downloaded. 
Originally, the download #1 of 2 has an extension of ".7z".  I changed this to ".exe" .

change it back to .7z.
then download the accompanying file 2 of 2 (the exe), put both the 7z and exe in the same directory and click (or double click) the exe.

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