Rented movies on ATV2, can't play- An error occurred loading this content.

Question

When I attempt to play the two movies on ATV (Gen 2) I rented, I receive the error:
An error occurred loading this content. Try again later.
No other messages display, and it is not clear what to do next, or how to fix this issue.
I tried the following to solve:
- latest updates for ATV (I'm on version 4.2.1(2100))
- unplugging power, then plugging back in
- stop "Home Share" on ATV, then turn back on
- log out of iTunes account on ATV, then log back in
I've yet to try:
- reset on the ATV (on the General menu)
- setting back to factory defaults (on the General menu)
I have not tried the above two, since the ATV is 2 days old and honestly did not think I needed to do this.
I have two Windows computers, one with Vista, one with version 7. Both have iTunes 10.2.1.1 installed. I have iTunes "Home Sharing on" for both computers, including the ATV. I can see my iTunes library on the ATV and play music; I can also play iTunes radio just fine with the ATV. I've been able to access my NetFlix account and stream movies just fine with NetFlix.
I was able to purchse the movies, but not able to play on the ATV; thus, I seem to be able to get to iTunes since I could at least rent movies.
Is there anything major to double check to make sure I've set everything up right? The book that came with ATV looked pretty plug-n-play, but I cannot get this to work (playing videos). I also have an iPhone that I just purchased- I've plugged this into the Vista computer to do sync's and get updates, but don't have it plugged in on a reqular basis.
What am I missing to try and troubleshoot?
Thanks much!

Answer 1

I bought apple tv a few weeks ago. It worked to start with but was very slow and not really usable as when you picked a movie it would take anything from 20 mins to 6 hours to start. I assumed it would to memory but it doesn't so you have to sit and wait for it to start which renders it completely useless.
Then came a software update about a week ago. Since then it no longer loads rented movies. After I have paid for the movie it says press play. After that it says "unable to load content, try later"
I emailed apple support. They dont know what the problem is so they refunded my money and removed the films from my apple tv.
Apple also asked questions About my iTunes version etc which is completely stupid as this has nothing to do with itunes as apple tv is 100% independant and designed as a stand alone device.
My advise- I will get a refund and use the money to buy apple tv 1 from ebay as it has a hard drive and loads movies in the background rather than using a stream.