Sending an InDesign document in an e-mail as an eBlast

I have create a newsletter in InDesign, and I would like to e-mail it out as an eBlast. When I send it through Outlook as a JPG, Outlook downsizes the files and the newsletter looks awful.
I have tried bumping the resolution down to 96 in hopes that Outlook would not compress the file, but no luck there.
How can I embed my InDesign document into an e-mail for the purposes of an eBlast without loosing a great deal of clarity?
What are my options, and I do not want to use an e-mail service like Constant Contact.
Thanks for your help!

If you plan on emailing more than 25 recipients at a time, you will most likely need to use an email service.
Emailing an image that makes up the entire message is not effective at all.
If you use images in an eblast, they really need to be saved and optimized for web from Photoshop.
While a newsletter for an eblast can be created in Indesign, it really needs to be constructed as html and using the proper tools are recommended.

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