[Tech Help Needed] GTX 660 Twin Frozr III 2GB SC Fan Stops Working

Question

Hello everyone.
It's extremely rare for me to have computer issues, but this time it happened.
MSI GTX 660 Twin Frozr III 2GB SC, and here's the issue:
Whenever i turn on the computer the gpu fans spin for around 5seconds and after that they stop, for now they seem fine since i'm usually idling for the 1st 30minutes or so, but when i start playing games the gpu temperatures skyrocket to around 60-70 idling  in-game and the fans just won't start working, yes the the psu cables are connected to the gpu, bla bla ( duh ). i've had the gpu for around 2years and it worked fine but all of a "sudden" the fans just seem to not work and it starts getting very high temperatures, i've read someone complaining about the same issue and he was told to replace his gpu bios with some uefi bios and he said that the uefi update solved his fan issues which were the same as mine.
Now my problem is, i've never done that "Bios Flashing" and things like that and i don't know if my Board is compatible. If it worked for that person then it should work for me since the symptoms are literally the same. I've tried uninstalling the gpu drivers completely and installed again, the issue still persists.
If it's of any reference i own the following setup:
MB : ROG Asus Crosshair IV Formula
CPU : AMD Phenom II X6 1090T BE
GPU : MSI GTX 660 Twin Frozr III 2GB SC
RAM : 2x4GB G.Skill Ripjaw X 1600Mhz
PSU: Corsair GS 700 Gaming Series ( yes its more than enough and good enough )
I've literally had no problems whatsoever with my system for a few years now, and just like that the fans don't want to work, i can play games and what not, but at around 70ºC with no fans running ..... i've tried using MSI Afterburner to boost the fan speed, the fan speed setting gets set but the rpm stays at 0. i also made it to run on windows start and its still at 0 RPM.
Will the uefi bios solve my problem like it did to the other person with the exact same issue?
Thank you for your time spent reading, hopefully it will be solved.

Answer 1

Still no reply after 2 days, impressive support right there ... every other post that came after got replied ...
Anyway, if its also relevant about my issue :
- Fans briefly spin after i press the power button to turn on my computer and stop right after around 3-5s and never spin again until i shutdown and power on again for the same brief spin.
- If i force the fans on Afterburner to 90% or above ( 100% ) they spin and make unsupportable noise.
Also if its of any relevance :
N660 TF 2GD5/OC
S/N: 602 - V287 - 050B1302044857
At least provide me with the most up-to-date uefi/gop vbios or whatever that is, to see if it fixes my problem, otherwise recommend me a substitute cooling system that i can use ( a good one, not 3rd rated ) to replace the stock cooling in this because i don't have the money to get another card, and if i get one it won't be from msi for sure.
Very dissapointed.