Unable to Create End User in Apex 4.0.2

Question

I want an End User to use an application without seeing Development links at the bottom (like 'Edit page x' or 'Session' or 'Debug'). I go to the Administration tab, click 'Manage Users and Groups', and click Create User. In the Account Priveleges section I specify 'No' for User is a Workspace Administrator. I specify 'No' for User is a developer. I fill in the mandatory fields and click 'Create User' at the top.
It processes the action BUT on the following page, for the row created representing the new user, the Account Type says Workspace Administrator and not End User. If I log in with the new user I see developer tabs at the bottom.
How do I create an End User?
I obtained APEX 4.0.2.00.08 by downloading Oracle Express 11g if that helps.

Answer 1

Custom Authentication is behaving like an End User account, which is good - no developer tabs at the bottom. I used something similar to Chapter 11 of the Advanced Tutorials guide:
CREATE OR REPLACE FUNCTION acl_custom_auth (
p_username IN VARCHAR2,
p_password IN VARCHAR2)
RETURN BOOLEAN IS
BEGIN
FOR c1 IN (SELECT 1
FROM acl_employees
WHERE upper(userid) = upper(p_username)
AND upper(last_name) = upper(p_password))
LOOP
RETURN TRUE;
END LOOP;
RETURN FALSE;
END;
/