Video content of ibook wont play on iPhone

Hi, I've just purchased a book through the itunes store, I can read the book fine but I cant play the videos that are included with it. The 'play' synbol is faded and there's a line across it. As far as I know all my iphone software is all up-to-date and there's spare memory. It's a 3GS it that should make any difference.
Can anyone help me?

It's called yogalosophy by Mandy Ingber.

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