What activity is iTunes trying to perform?

I plug my iPad Air into my iMac 10,1(Mavericks) for backup normally. I do not backup through the cloud. If iTunes is not running, when I start up the iMac's iTunes11.1.4, I get this message: "Do you want the application 'iTunes.app' to accept incoming network connections?" (Clicking Deny may limit the apps behavior. This setting can be changed in the Firewall pane of Security & Privacy preferences.)
I authorized iTunes to sync the iPad Air over WiFi here at the house. Is that what this message is about?
I'd just like to know what activity I need to authorize and what I don't.

It's checking for updates and getting ready to communicate Genius information with Apple, among other possibilities depending on your settings such as looking for purchases to automatically download.
Regards.

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