What are my options if I do not want to use App Store for distribution of my Enterprise App?

We are developing an App that is tailormade for a limited number of our customers only. The app is for free.
Currently we ship it through the App Store but the main issue is that the reaction times are too high. If we need to provide a fix it has to be pushed to our clients ASAP without having to wait for review.
If we sign up for an Enterprise Dev licence, we get 5000 installations "for free". The questions that arise:
Is it allowed to use those licences to distribute the app to customers or can they be used for our own employees only?
How are the 5000 devices managed? Do we have to keep track of all of them, create new provisioning profiled and need to rebuild the app and sign it with a new certificate everytime a device gets added/removed?
I found that there is way for third party software disttribution: http://www.apple.com/business/vpp/
It has a dead link that would probably show a way to deploy apps the way we want it: https://developer.apple.com/appstore/resources/volume/
What I' really looking for in short:
I can fix the app, make a new build and upload that to one of our servers.
Our servers ensure that only selected users can access the app installation bundle.
Who ever gains access to the bundle should be able to install it, no matter if his device has been "registered" in some way or not.
It is okay if the users will have to install a provisioning profile to their devices, as long as that profile is "dynamic", meaning that nobody has to add or remove devices manually.
Can somebody comment if there is a solution for that?
Thanks
René

If you are in the Enterprise program, apps can be distributed only to that company's employees. If you want to distribute to customers in general, you would have to be a member of the normal iOS developer program and either use ad-hoc distribution for up to 100 users, or go through the App Store. There are no other options I'm aware of, though you can contact Apple Developer Support through your membership resources and ask.
Regards.

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