What video format will iTunes accept?

I want to add some videos to my music video library. What format will iTunes accept and play? I am not concerned about playing them on an iPod so I would like a little better resolution than the standard for the iPod. Help!!!

Perhaps this will provide the information you need:
Adding, Browsing, and watching videos in iTunes
Hope it helps.

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    Basic forum etiquette, search before posting.  Of course a simple google search would have easily revealed the information as well.

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