Where's the $100 million advertisemen

Its been months since news that ceo Sim declared war on apple with its marketing campaign - but I have yet to notice significant ads like the Ipod's U2 tv spots, which I think is terrific... almost as good as the heineken beer commercial
Has there been anything else in other parts of the world?

I havent seen an advertisement from Creative in my region. Miami, FL.
Where is the advertisement going?
Is this company really going to be a player in the MP3 market. It seems that Sony with its new MP lineup has done more noise than Creative has ever done. I read that Creative had an MP before Apple?, so much for technological advantage. I doubt Creative will make it, they havent shown the public anything. Like i stated before everyone loves my product, but have never heard of it. I could not find this product anywhere in south florida, no store carries it.
Very interested in Sony's new MP?

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