Best Format for Exporting with Intended Internet Use

I am looking for (in general) the best format to export a file if the main intended use is for it to be shown on the internet (through Vimeo.com more specifically).
I uploaded my first couple of videos and was disappointed with the graininess and slight pixelation of certain sections of the footage. I think it may be the way I exported the file.
The first file I exported as a WMA file and the other file I tried as an MOV file. Not super impressed with either...but then again maybe it is something that I did wrong in the editing process...so many ways to screw this up 
Any suggestions would be great! Thanks

My 1st step, if I were doing this, would be to go find the requirements page at Vimeo.com to find out exactly what they want and/or allow

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