Exporting Animated Slides for widescreen - Best format for export?

I need to build a looping video to be played on a bunch of flat-screen TV's mounted to a trade-show booth. I'm guessing I need to build it for wide-screen - 16.9 ratio?
I used iMovie to build a simple video of images panning in and out. When I go to export, I can use the simple option of Share and if I choose their large option it exports as 950x540. That didn't seem right so I used the export to QuickTime and have selected the NTSC 720x480 16:9 Option.
Is this going to give me the best playback after I turn it into a DVD for playback?
Thanks.

When I go to export, I can use the simple option of Share and if I choose their large option it exports as 950x540.
Actually, it should be saying 960x540 which is a 16:9 aspect ratio.
That didn't seem right so I used the export to QuickTime and have selected the NTSC 720x480 16:9 Option.
If you plan to turn it into a standard DVD for playback in a commercial DVD player, then it makes no difference as long as the iMovie project is setting the anamorphic flag correctly. Authoring the DVD will automatically convert the input file to an encode matrix of 720x480 no matter what its current physical dimensions may be. Further the authoring application will also not and set the DVD anamorphic flag to match your iMovie project (as long as the flag is not lost) so the playback device will know how the display the 720x480 data encode on the DVD.
Is this going to give me the best playback after I turn it into a DVD for playback?
Hard to tell. You neglected to mention the size and codec for the source content, or the compression format used in your "Export Using QuickTime" work flow. Passing the data through the work flow at is highest possible data rate and letting the final MPEG-2 compressor do the final scaling at the appropriate data rate (determined by length and your choice of option) probably produces the best results.

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