Cross Selling vs Product proposal

hello everyone,
i am confused between the above 2 concepts, what is the difference between them ,and why would one company uses for example cross selling instead of product proposal or vice versa. hope my question is clear.
regards
Dilip

Hi Dilip,
Cross Selling is material specific. It means when you buy a pair of shoe for example the shopkeeper tries to offer you a pair of socks or shoe polish. It happens irrespective of the cusotmer who is buying it.
whereas Product Proposal / item Proposal is based on the customers buying behaviour. A home maker regularly buys products 1/2/3 from a shop. So the shop keeper keeps that in mind and when ever she comes he will remind her these products. In SAP we store that as part of item proposal so at the time of sales order entry it not only speeds up the process of entry but also ensures that the customer is buying those things.
A little furhter in CRM we have up selling and down selling.
Up-selling
You can define other products that should be proposed if you sell a specific product.
If a business partner orders a fax machine, you u201Cup-sellu201D by proposing a more expensive, better-equipped version.
Down-selling
Under certain circumstances, you may want to suggest a cheaper product or products as an alternative.
A telesales agent is able to view both more expensive (up-selling) and cheaper (down-selling) alternatives (depending on Customizing settings). As a rule, the agent will generally try to promote up-selling products to the customer, but to prevent a no-sale he/she may also be forced to propose down-selling alternatives instead. If you create up-selling and down-selling rules that are target group-specific, you can control for which business partners you generally want to perform up-selling, and for which down-selling.
Hope the info helps you.
regards
sadhu kishore

Similar Messages

How can i see Product praposal ( up / down selling , cross selling )

how can i see Product praposal ( up / down selling , cross selling ) in Winclient / Web client do we have to do any settings or not ? if Yes can someone please tell me how to do this ?

Hi Rakesh,
first you have to create upselling,downselling and cross selling master data for products.
Once done they will be seen in Webclient.
Best Regards,
Pratik Patel
<b>Reward with POints!</b>

Personalization (Cross-Selling Rules for Target Group) in E-commerce

Hi,
Could any one suggest solution for the query...
Scenario: Personalized Cross-Selling for Target Group in a Webshop (E-Commerce-B2B Occasional User Scenario). The Cross Selling is to
appear only for Target Group, but the system is prompting the Cross Selling
Rule for both Target Group aswell Global. The Config details are below
mentioned.
1. In Method Schema (11) we maintained Cross Selling Methods for Global as well
as Target Group.
(CRM_MKTPR_PP_CS_GL_READ & CRM_MKTPR_PP_CS_TG_READ).
(I did remove Global Method for testing, but still it is appearing for Global
Target Group)
2. Created Cross Selling rules in CRM for Target Group Target Group & is
Activated.
3. Target Group Modeling done in Segment Builder.
4. Target Group Assignment done in the webshop.
5. Application Administration related tasks (clearing done).
6. Product Catalog Updated Replication is done aswell.
7. Simulation of Product Proposal is done using program
"CRM_MKTPR_PRODUCT_PROPOSAL"
Please suggest me if I miss anything to recommed Cross-Selling rules only to the Target Group.
Thanks in Advance,
D u r g a r a o

Cartweaver
http://www.cartweaver.com/
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http://www.webassist.com/support/ecommerce-options.php
Nancy O.
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Cross selling in e-commerce

Hi All,
I have configured cross selling in e commerce.
When I maintain the cross selling for material in r/3, then it is working perfectly fine and showing me the cross selling materials in related products in frontend.
But when I maintain the cross selling materials for a combination of customer group/material in VB41, related products are not displayed in frontend.
The problem here is that the frontend is not populating the header communication structure which contains the customer group field in the BAPI - ISA_CROSS_SELLING_DETERMINE.
Can anyone tell me what do I do , so that the import parameter -header communication is filled when the above BAPI is called from frontend.
Thanks and regards,
Nilesh

Hi,
I dont know how this would help you but I think this is a workaround which must work.
What you do is
In Master data of TV in Relationship tab go to SERVICES tab and assign the services which are possible for the TV installation like what you have mentioned DELIVER 10, DELIVER 20 etc
Now in your service order you assign the product TV in PRODUCTID at the header level. THen in Product proposal tab you can choose from the services.
You can choose from the services and give quotation from these service. You can maintain the SERVICES in INITIAL QUOTATION mode so that they dont go to ECC or are not released for billing.
You can modify the smart form for providing this informatin to the customer regarding the different pricing. you can selectively release the item which the customer orders by changing the QUOTATION RELEASE functionality in STATUS of item.
Thats how you can I think Cross sell the services using simple PRODUCT PROPOSAL and QUOTATION RELEASE functionality without going in complexities of PRODUCT SCEMA etc
Please award points if helful
Regards
Surendra More

Problem Cross Selling - No condition record to find but material shows up

Hi!
I have a problem with one material which always pops up in the sales order - cross selling list but I cannot see the condition record (VB43). I do not want this material in the cross selling list, but how do I get it out?
Any advise would be appreciated.
Thanks,
Stefan

Hi Stefan,
please check note 869601:
1. Question: What options are there to create a Cross-Selling
    relationship between two or more materials?
    The SAP standard system provides two options:
       - Create a condition record using Transaction VB41.
       - Start the analysis run (report SDCRSL01) using Transaction
          SDVK. The companion sales analysis statistically determines a
          list with the double combinations of materials that are most
          common. You must specify the specified identifier as an
          attribute of the SD_DPP_CROSS_SELLING function module in the
          access sequence of the product proposal schema in Customizing.
hope this helps!

Cross Selling in IC Web Client

Hi,
I have defined the Cross selling association rules.
Copied the standard Cross selling Method Schema, which has the permitted Function Modules.
In IC Settings, Assigned the method schema to respective Sales Org and Txn type.
Now when I am creating the Txn in IC Webclient, the Product Proposal is not appearing at all.
Am I missing something?
We are on CRM 4.0.
thanks
Yash

Hi Yash,
This is Bhargava. I have started working on IC Webclient
very recently.
I have some issues, can you please help me out.
Thanks and Regards,
Bhargava.

Can Cross selling items to be auto applied to a quote document

Is there standard SAP funtionality to auto apply cross selling items based on the document type? For example on a quote we would want the cross selling items to be automatically added to the quotation. At the time of sales order create (if not created with reference from quote) it would only propose the cross selling items.
Please advise if you have information on how to set up SAP to do this.
Thanks!

Hi Vicky,
We dont have such kind of setting in SAP system.for cross-selling system will display the items.
but for other concept "Dynamic product proposal" we have such kind of setting.in this process the system proposes the items which are frequently ordered by the customer.this will activate automatically like based on the order history the system proposes the items automatically into the order after entering the sold to party in order.
but we dont have any control for cross-selling.
Thank you

Settings for Item Proposal and Product Proposal

Hi Gurus,
How to do the configuration settings for Item Proposal and Product Proposal.
I also want to know what is the difference between Item Proposal and product Proposal.
Give me your Solution.

Item proposal is the list of regularly/frequently ordered items of a particular customer. this will be useful when u are entering the sales order. it will be used to speed up the order entry process.
For that Goto VA51, enter item proposal type as MS and sales area details.
enter the customer name and the list of products and save. Assign the item proposal No in the customer master sales area data, sales tab.
create the sales order and enter the customer no and press the propose items button in the sales order.
the system will propose one box and it will display all the materials. then u can continue further.
Product proposal:
To configure product proposal, Go to IMG,SD, Basic functions, Dynamic product proposal, Maintain all the settings
**A product proposal is a list of products for a specific customer that is automatically proposed during sales document processing. You can decide for yourself which materials should be displayed as product proposals in the sales document. You can also determine the sequence in which the materials appear in the product proposal.
During sales document processing, the system displays a product proposal in the item overview according to the customer and the business transaction. It displays the material number, material description, and historical order quantites in the sales unit last used. To use a material again, you just have to copy it. The system does not run the standard checks (pricing, availability, incompletion, material determination, free goods determination and so on) until you have entered the order quantities.
The product proposal is both an entry help and an aid to sales support and promotions. It is particularly useful in Telesales, where the employee automatically receives a display of all the materials that are of interest to a particular customer. This helps them to provide appropriate advice to the customer quickly and easily. The sales document history enables you to analyse the purchasing behaviour of a customer and recognize early on if it changes, for instance, when the customer suddenly stops ordering a product.
The product proposal differs to cross-selling in that it is dependent on the customer and sales area, and is displayed in the sales document as soon as you have entered a customer. Cross-selling, on the other hand, is triggered by a material. In other words, the system proposes cross-selling materials according to the material or a characteristic of the material you have entered.
You can determine the product proposal from different data sources:
Order history
Listed materials
Excluded materials
Item proposal
Customer-material info records
Customer-specific data sources
You can combine materials from these data sources to create a product proposal. The system then accesses the data sources either online or in the background.
To define a product proposal for sales document processing, you must carry out the following activities in Customizing:
Define customer procedure for product proposal
Define document procedure for product proposal
Assign document procedure for product proposal to order types
Maintain table of origin for product proposal
Define product proposal procedure and determine access sequences
Maintain procedure determination (in background) for product proposal
Maintain procedure determination (online) for product proposal
The product proposal procedure determines how the system displays the product proposal in the sales document. For instance, if the system has accessed the order history, it determines how many columns should be displayed in the sales document, in which period intervals thehistoric order quantities should be displayed (for instance, day, week, or month), and most importantly, the sequence in which the system should access the data sources (for example, order history, listing, exclusion).
The product proposal procedure depends on the:
Customer determination procedure
The customer procedure determines which product proposal procedure the system automatically uses when you create a sales document for a particular customer.
It is specified in the customer master record per sales area.
Document determination procedure
The document procedure determines which product proposal procedure the system automatically uses for a certain document type. The document procedure is stored as a key in the header for the sales document type.
If you use online processing, the product proposal procedure is determined according to the customer and document determination procedures.
If you use background processing, the product proposal procedure is determined according to the sales area in the customer master and the customer determination procedure. It does not use the document determination procedure because the document type is not recognized in background processing.
Difference:
Item proposal is the list of products the customer used to buy frequently.
Product proposal is also the list of products but it will explode in the sales order, once u enter the sold to party field. But this will be based on the following criterias.
Order history
Listed materials
Excluded materials
Item proposal
Customer-material info records
Customer-specific data sources
Hope this clarifies.
Reward points if useful

Requirement in cross selling

Hallo everyone!
For some reasons we would like to suppress cross selling on specific item categories and item numbers. But in the requirement at runtime there are suchs data not avalable - on itme level only product master data.
Any trick known how to get item category or item number in RV61Dxxx?
Regards,
Michael

Hi,
I dont know how this would help you but I think this is a workaround which must work.
What you do is
In Master data of TV in Relationship tab go to SERVICES tab and assign the services which are possible for the TV installation like what you have mentioned DELIVER 10, DELIVER 20 etc
Now in your service order you assign the product TV in PRODUCTID at the header level. THen in Product proposal tab you can choose from the services.
You can choose from the services and give quotation from these service. You can maintain the SERVICES in INITIAL QUOTATION mode so that they dont go to ECC or are not released for billing.
You can modify the smart form for providing this informatin to the customer regarding the different pricing. you can selectively release the item which the customer orders by changing the QUOTATION RELEASE functionality in STATUS of item.
Thats how you can I think Cross sell the services using simple PRODUCT PROPOSAL and QUOTATION RELEASE functionality without going in complexities of PRODUCT SCEMA etc
Please award points if helful
Regards
Surendra More

Cross Selling Details

Hi All,
I am looking out for cross selling material mantenance t-code and the tables associated with it.
Can anyone assist me in the process...
kinldy forward some documentation
thanks
Sunil

Hi Sunil,
In Adition to above please find some Imp stuff related to Cross Selling.
Mail order catalog retailers frequently use cross selling to increase sales. When a customer orders an article over the phone, the order taker can suggest additional articles that the customer might buy. For example, if the customer orders a VCR, you might suggest purchasing some blank tapes; for a cellular phone, a leather carrying case.
The sales transaction takes place as normal: The customer chooses an article and the order taker enters it on the sales order screen. The order taker can press Enter after each article, or wait until the customer has finished selecting the article he or she wants.
If the order taker presses Enter after entering the data for one article, then a dialog box appears automatically, displaying a list of articles to be suggested to the customer. These cross selling articles are ones that pertain specifically to the purchased article.
If the order taker waits to press Enter until the customer has finished ordering, then the dialog box appears automatically, this time showing all of the articles in the sales order, along with their corresponding cross selling articles.
The articles that appear in the cross selling dialog box always depend on which articles are in the sales order. If you want to have the system suggest articles based on the customer's past purchasing history or other factors, see Dynamic Product Proposal in the standard SD documentation.
The cross selling dialog box displays the following information:
Article number
Description
Sales unit of measure (each, 3-pack, etc.)
Price per unit of measure (calculated either by the standard R/3 pricing scheme or by a custom pricing scheme you have defined)
Availability check
Delivery flag (that is, whether the cross selling articles can be delivered independently of their corresponding main articles in the sales order, or whether the cross selling articles can only be shipped either together with or after the main articles have been shipped)
To set up cross selling, you must make the following settings in Customizing:
Create the conditions tables, access sequence, and calculation schemes for determining cross selling articles, since the cross selling function relies on the conditions technique. (Alternatively, you can use the analysis discussed in "Activities" below to create the data automatically.)
Create a cross selling profile with the following attributes:
Determination of cross selling articles via function module
Price calculation scheme
Scheme using conditions technique
Flag indicating how the cross selling dialog is to appear
Flag indicating whether an availability check is to be performed
Assign the cross selling profile to a sales area, document scheme, and customer scheme.
Config Steps of Cross Selling:
Follow these simple steps to configure the Cross-selling:
1. Created sales order ZCS by copying standard order OR.
2. Assigned the sales order to the sales area.
3. Assigned the item category determination as follow:
ZCSNORMCSELTANTAN
Setting for Cross selling:
1. Created Condition type 'CS01' with access sequence as 'C001'.
2. The access sequence is having access a customized table with fields as Sales OrgDist ChannelDivSold-tomaterial.(
3. Created Procedure 'CS0001. The procedure is having only one condition type 'CS01'. [Later one can add, depending on the business need]
4. Define Customer/Document Procedure for Cross-selling as 'C' and 'C' respectively.
5. Assigned the document, ZSC to procedure 'C'.
6. Created cross-selling profile as 'CS1. In this assigned, Cross-selling pricing procedure as CS0001 and Pricing procedure as the standard pricing procedure. No product proposal procedure is defined. Also, the Cross-selling dialog box ind. is left blank and ATP indicator for cross-selling materials is not checked.
7. Assigned the Cross-selling procedure to the sales area.
Entry is created as follows:
Sales areaCCCS1 [read as sales areaCS Cust procedureCS doc procedureCS profile].
8. modified the sold-to party and attached the 'C' to PP cust. proc.
9. Created the condition record via VB41 and for material A, attached three alternative materials B, C and D.
Next create the order with VA01, enter the main material, click on the icon for Cross-selling, this would prompt the dialog box for alternative materials, select one or more and click on the copy.
Regarding Step 2 and 8, Please go through below steps give:
Step 2: Use tc OV46. Give any no from 501-999 and press enter.
Inside you can see a list of fields on the right. double click the ones that you require in their sequence. After selection, choose Generate icon (Shift+F4)
now goto access C001 using OV41 and insert this created table into ur access (C001 is standard. it already has table 11. you can delete this or keep it)
Step 8: goto XD02 change view customer master. Goto Sales area data and to Sales tab. there you need to assign this procedure C to your customer in field 'PP cust. proc.'
Given alternative materials in you VB41.
Please Reward If Really Helpful,
Thanks and Reward,
Sateesh.Kandula

Cross selling

Hi everybody,
I got a problem about cross selling. I implemented every steps but still i can't get suggestion box while creating sales order. Where is the problem i couldn't find.
Note: I don't have item proposal..
I maintained procedure (sheama) and assigned cond.type to my procedure
I defined customer procedure "B" and document procedure "B"
Then i assigned my document type "B" and in customer master i determined pp customer sheama "B"
In VB41 with my condition type, i assigned 1907 to 374...
But in va01 transaction when i enter 1907 material i cant get suggestion box for 374 ????
If you can help me.... Thanks in advance...

Hi,
Your problem would surely be sorted out. Please check once again if you have maintained your Cross selling procedure and assigned it to your pricing procedure. Have your cross selling procedure assigned for your customer in the sales area data, and check if the conditions record are for that customer in VB42.
As Dhanekula said, check if you have the item category determination maintained for cross selling at VOV4 as
Sales doc type + Item cat group + Usage ( CSEL) + Higher level ( Tan) --- > Tan
Then finally check for the item you are proposing for cross selling is also not part of a free goods determination. Coz thats a limitation. A material participating in free goods cannot be sold for cross selling purpose.
Pl reward if it helps.
Thanks & Regards
Sadhu Kishore

Why CROSS SELLING MATERIALSu201D pop up box appears ??

Dear Gurus,
Could you please help me out to resolve this issue ?
When entering u201CFreightu201D as a saleable item in a sales order, a u201CCROSS SELLING MATERIALSu201D pop up box appears. This happens for other numer of products as well.
Why it is coming up ? and how to get rid of it ?
Many thanks in advance for your help !!!!

Dear Ram ,
Thanks for the solution!!! It worked if I delete the second line
I have one doubt , If i delete assignment (second line) Is going to affect any other area or what would be the consequences ?
there are two lines
BP01 01 01 A A B00001 Cross selling
BP01 01 01 B B B00001 Cross selling***
and why it is happening with only some perticular materials ?? Plz explain.
Thanks in advance.
Edited by: Amod Vaidya on Nov 14, 2008 1:07 AM
Edited by: Amod Vaidya on Nov 14, 2008 1:47 AM

Product Proposal Mass Upload

Dear All,
We have more than 10,000 product, Is their a way to mass upload cross selling/up-down selling rules from an excel or text files?
Regards,
Ahmed Elders

Resolved

Cross selling (one for pros)

Hi,
For me, one task I have left on my site is cross-selling
products on my detail page. Cross selling, for those who dont know,
is basically offering additional products that go well with the
products they already sought up in the detail page. For instance,
if they chose a flashlight, i might also want to offer them some
batteries of the right kind.
Anyways, the detail page works fine where the right product
apears by looking at the the variable productID in the URL.
Underneath I want to make an additional recordset (I guess this is
the best way) with 6 items that fit well with this product. How do
I do this? Do I need to make additional variables? How do I link
the right cross sell items to the product above which is already
linked from the master page?
What I am basically asking is some pointers to get me in the
right direction or even some more detailed ideas.
Thanks.

quote:
Originally posted by:
bregent
>well, i learned a lot more about asp and access.
Amazing how much one can learn in a month!
>So its now: products.ProductID --> (one to many)
crossell.productsID, crosssell.crossellproductID -->
>(one to many) products.ProductID.
That looks like you are on the right track. The relationship
looks fine, but in SQL you cannot reference the second instance of
the products table directly - you need to create an alias. An alias
in SQL is simply a virtual instance of the table.
You have a few options here and I don't recall if the DW
recordset GUI allows you to create an alias. But you should be able
to write the freehand sql directly. The SQL will look something
like:
SELECT Products.Product ID, Products_1.Product ID
FROM (Products INNER JOIN Crosssell ON Products.Product ID =
Crosssell.ProductID) INNER JOIN Products AS Products_1 ON
crosssell.crossSellProductID = Products_1.Product ID
Here we've created an alias of the Products table called
Products_1. (sidenote: your table names should be singular, not
plural. So, Products should be changed to Product)
Another option is to create a query in Access that links the
tables. Access will automatically create the alias for you if you
select a table more than once in a query. Then just reference the
Access query in your ASP page the same as you would a table.
Well, something is defenitly going right...and some stuff is
definetly still not okay :).
I think that we were successfull in creating a virtual
instance of something, when i test this sql I indeed get the two
test results that i entered in the crossell table. only, the
dreamweaver recordset now shows me two workable values:
recordset2.productID and then again recordset2.productID :). So, I
guess the productId's of both the detail page item is showing as is
the productID of the cross sell product, but necesarry stuff like
the price variable, name variable etc from the table products are
still missing which i do need.
what am i doing wrong?

Cross Selling Issue

Dear Experts,
I have a requirement for Cross Selling at my client.
There are three Materials A, B and C. All these 3 materials are individual finished goods that can be sold independantly. Now there is a scheme in the company that if a person purchases 10 quantity of material A, then 2 quantities of material B and 1 Quantity of material C also goes freely along with material A. These quantities have to be proposed automatically by the system and I should not enter them manually.
This is the requirement. Kindly suggest how to do this.

In our Tea industries, we produce finished tea and frequently we send finished tea as gift to our honorable guest and delegates.
In this scenario how can I deliver the finished tea to our delegates as a gift (we don't want to create any FOC order).
hi,
for issues like this bonus buy is the correct procedure:
Step by step procedure for configuring Bonus Buy:
Follow the condition technique for this:
1. Maintain the condition table.
2. Maintain access sequence and assign the condition table to the access sequence.
3. Maintain the condition type and assign the access sequence to the condition type.
4. Maintain pricing schema - this is nothing but the procedure for bonus buy.
5. Activation of bonus buy determination - as per sales area, DPP and CPP. Same like pricing procedure.
6. Maintain the condition record for bonus buy.
If you go transaction VBK1 you can create Bonus Buy based on the below mentioned std discount types.
BB01 - Bonus Buy :Price
BB02 - Bonus Buy : Absolute Discount
BB03 - Bonus Buy : % Discount
BB04 - Bonus Buy : Free Goods
i think it will solve your issue.

Cross Selling vs Product proposal

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