Export Settings for best quality, smaller file size?

I have a one hour movie I made of a concert and exported it using Share --> Media Browser --> 720p.  It came out great quality but it's 4.4gb's. 
I need to figure out how to get that down to about 1GB while keeping 720p.  HD movies in iTunes are two plus hours and only 3gb's from what I've seen.  How can I use the same compression settings?  There has to be a way to compress it a little more, while staying in 720p right?
What am I missing? TIA!

Compression quality really depends on the type of video that you are trying to compress.  If the video is full of motion and noise, it will be very hard to reduce the file size through compression without massive loss.  Compression is a trade-off.  If you reduce the fame size to 480p, you may increase the quality of the video while reducing the file size versus trying to do the same thing at 720p.

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    Hi, thank you so much for your reply.
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    t_hall10 wrote:
    The information provided was helpful, but did not completely answer my question...
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    http://havecamerawilltravel.com/photographer/images-photos-facebook-sizes-dimens ions-types
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    Message was edited by: Ian R. Brown

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