How to start? Ipod keeps showing USB cable icon

I passed by the apple store today and to my surprise the IPod shuffle was allready on sale. So i bought one and now I'm trying to get it to work to play around. I was able to connect it to Itunes on my windows XP machine, sync some albums and some photos onto it. But when no matter what i tried, the ipod keeps displaying an image of the USB cable with an arrow pointing to a CD. The battery is fully charged.
HOW DO I START IT?
Makes me feel real stupid, and it's either a very stupid thing i'm forgetting, or a very serious problem...
Any ideas?

Sorry for stupid question, but.... did you set up your iPod Touch as instructed in the manual?
=================
Setting Up iPod touch
*Before you can use any of the iPod touch features, you must use iTunes to set up*
*and register iPod touch, and to create an iTunes Store account* (if you don’t already
have one).
Set up iPod touch
1. Download and install the latest version of iTunes from www.apple.com/itunes.
2. Connect iPod touch to a USB 2.0 port on your Mac or PC using the included cable.
The USB port on most keyboards doesn’t provide enough power. Unless your keyboard
has a high-powered USB 2.0 port, you must connect iPod touch to a USB 2.0 port on
your computer.
3. Follow the onscreen instructions in iTunes to set up iPod touch and sync your music,
video, photos, and other content.
*Your computer must be connected to the Internet.*
====================

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How to start? Ipod keeps showing USB cable icon

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