My itunes store podcast page

Is it possible to customize the page that displays when you are looking for podcasts in the iTunes store? I submitted a podcast I made, and in the process you submit a URL for the small graphic on the podcast page, but in the iTunes store, there are featured albums or podcasts that have background graphic and it looks like customizable content. Anyone one know if this is possible for anyone uploading content to the itunes store, or just features. For a good illustration of what I'm talking about, look at the smithsonian page here http://www.apple.com/itunes/store/podcasts.html

Thanks Roger,
I would have never have found this on my own! Hiding in plain sight
Somehow this tag got set in my FeedForAll template and then got replicated as I cloned new episodes into the feed.
I've already fixed the tags and upload the new XML.
Thanks again.
Bill

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