Photo's sharpened in LR4 look great but terrible when exported.

What am I doing wrong?
I start with a great photo, it doesn't need much sharpening, just a bit to make it pop. It looks great in LR (photo is RAW) but then when I export it as a full sized Jpeg and put it into Blurb (because I'm making a photo album) it looks terrible. Strands of hair kind of look like dotted lines rather than smooth strands of hair and the edges of things look all pixilated. It didn't in LR even when magnified.
I've tried chaning my output sharpening to low.
I went back into LR and removed all sharpening (which makes the photo now look a little 'soft') and re-imported it and it looks much better but it no longer has that real beautiful sharp look like it did in LR.
How can I keep that sharp look?
Thanks.

345Alive wrote:
How would I get one of the pages into a file to print locally? I thought the Blurb pages were kind of stuck within their software so that even when I export the person printing would have to have Blurb software or something?
Hope that makes sense. I'd like to be able to do this just not sure how to go about it.
Thanks.
This whole discussion has been on the basis that you are usinf Blurb's Booksmart, yes?
If so, Booksmart>File>Print is the Blurb recommended way of locally proofing your book. By default it will print the whole book on whatever printer you have set up, but the print dialogue gives you the option under 'Print Range' to select select 'Pages' and one or more  page numbers to limit the trial print to just one page.
Being curious, and having a wet morning to spare, I did a bit of playing around, and I think I have established to my complete satisfaction that these artifacts are purely a result of Booksmart scaling the image whilst in edit mode. I exported a jpeg at various sizes and with a variety of output sharpening options, and none of these displayed any visible artifacts when displayed in a variety of Windows viewing programs. I then imported these into Booksmart and placed them onto pages with a number of different sized image containers. Some of these showed jpeg artifacts, and some didn't but there was no apparent correlation to the original sizes or sharpening.
I then zoomed the Booksmart page using the slider at the bottom of the screen, and the artifacts increased / decreased / vanished as I did so, on all of the different pages, demonstrating that they were a function of Booksmart's scaling. I then printed one of the pages that was showing quite bad artifacts (using the technique above) and it was perfect!
The two images below show the same page at different zoom levels, with and without artifacts. (I don't know if this is going to work, because when I insert them into this message, they are re-scaled and both display artifacts - let's see wehat they look like when posted?).
Anyway - I'm confident that the case is proven!

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