Scenario Based Campaign Planing

HI Gurus,
Can anybopdy tell me what is Scenario Based Campaign Planing? How to configure this?
Thanks,
Prasanna.

Hi Satish - Not that we are using it, but from what I learned in the marketing class, scenario based planning actually refers to creating various scenarios and using it to build a particular marketing strategy. Using BI as your source for assumed data points, you will configure scenarios that will depict how a marketing plan will evolve. The inputs to this process are basically your company's marketing objectives, market data - i.e. trends in market and predictions for the FY and your strengths and weaknesses. So Scenario A can show a marketing plan that works when the market is headed north for a particular product segment, while Scenario B can depict possible performance for a marketing plan depending on governmental regulations expected...Likewise...
Using artificially generated data in BI (based on the market statistics/predictions), scenario planning will predicted roadmaps for a marketing strategy. Based on all such scenarios the best suited ones will be selected and subsequent campaign plannings are performed.
All - If there's anything more to this or something that I wrongly understood than please correct.
Thanks
Nikhil

Similar Messages

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    Hi Anujit,
    If you want to do something preparing for SSIS interviews, it's important to get some sense of SQL Server Integration Services. "Professional Microsoft SQL Server 2008 Integration Services" is a great book and tutorial for learning SSIS. It
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    http://biexpertsworld.blogspot.in/2013/02/faq-ssis-interview-questions.html
    https://www.katieandemil.com/ssis-interview-questions-and-answers-pdf-download?tab=article
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    Katherine Xiong
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    Regards

    sid wrote:
    Hello,
    I'm preparing myelf for a interview with a world-wide company.I came to know from Glassdoor that they ask scenario based questions.Example ''Tell us the situation when the client was not satisfied, what did u do then''
    Can some one please provide me best answer The best answer would be a situation you were in where the client was not satisfied and you would describe what you did.
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    by following ''C-A-R'' strategy.Where C is Context, A-action and R - Result.http://www.wikijob.co.uk/wiki/competency-based-questions
    >
    Candidates should not talk in broad terms, be too general or use their imagination when replying to interviewers. Instead, candidates should use specific situations from their life as examples when answering this type of interview question
    >
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    Hi,
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    Regards,
    Hammad.

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    Dears,
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    thanks

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    Edited by: user12420305 on Aug 31, 2010 10:42 PM

    Hi,
    My Package contains:
    First step : customerid and custFileName
    Second step : interface
    Type of both the variables in package is "Declare"
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    custFileName : type Alphanumeric - Historize
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    Suma

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    Hi All,
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