Surveys & Polling?

Question

We are looking for the best tools available to create surveys and polls that will integrate with Eloqua so we can easily capture data and incorporate them into pages...
We are using Survey Monkey right now.
Ideas? Suggestions?
Thanks!

Answer 1

Hello, Quick heads up to you all re: Kwanzoo. We are an Eloqua AppCloud Partner, and we fully integrate with Eloqua via the Kwanzoo Cloud Connector. You can place Kwanzoo's rich media polls (single question) and mini-surveys (multi-question) directly inside Eloqua emails, on Eloqua landing pages, Facebook pages, inside blog posts, partner/channel placements. You can even serve these polls out as interactive (rich media) ad units.
Kwanzoo's rich media polls store the prospect's poll responses back directly inside the relevant Eloqua contact record. We have essentially integrated with Eloqua's visitor tracking, and as a result are able to record prospect interactions regardless of where you place the poll. We currently store into Eloqua's custom fields. You can do post-processing via an Eloqua program builder step, move the poll response data say into a custom object (data card) and that way you can incrementally capture prospect responses, and augment a prospect profile over multiple digital touches (progressive profiling with rich media polls).
Our next release (coming out in early September) will store poll results directly into custom objects (data cards). So that can eliminate program builder post-processing for you, if all you need is to gather prospect response data and generate periodic reports. Of course, you will still want to post-process, if you want poll responses to drive lead scoring, or if you want to trigger an alert to your sales team.
Our multi-question surveys currently store survey response data in Kwanzoo (similar to Survey Monkey, Survey Gizmo, Qualtrics) along with a handle to the Eloqua prospect (i.e. the email address of the prospect). So we can provide some additional prospect insight for you, with short surveys. I do want to be clear that Kwanzoo Surveys are designed more for demand generation (i.e. to draw prospects further along a conversion path) than for detailed customer feedback with 10s of questions, and complex question flows.
What might be really compelling for you is how Kwanzoo Surveys can be triggered directly inside email (so the first question is click-able inside the email). And when the prospect clicks and starts taking the survey, it seamlessly moves the prospect from inside email onto a landing page to continue taking the survey. As far as we know, this inside-email rich media capability is unique to Kwanzoo. And it does make a big difference! (We have seen 30%+ increase in engagement + clicks with in-email rich media, versus a "Take the Survey" text or image link inside an email.). Kwanzoo Polls & Surveys also support interesting marketing flows, where:
- You can ask a poll question, present group poll results along with a contextually relevant call-to-action, then lead the prospect on to either a short lead form (also integrated with Eloqua) or to a tell-a-friend social promotion.
- You can trigger social actions (share on TWT, FB, LinkedIn) directly from a poll or mini-survey, after a prospect has completed the poll or survey.
Net-net, we are geared to help optimize demand creation and demand generation with Eloqua using a range of tactics, including rich media polls & mini-surveys.
Regards,
Mani