Why is the lightning cable so fragile that in less than 3 months I have had to set 3 cables aside because they don't charge anymore?

In less than 3 months I have had to buy 2 more cables... None work anymore... Why is this cable so fragile that even though I don't twist or turn it, it ends up malfunctioning all of a sudden? The regular 30 pin cable has a much longer "life cycle". I bought an adapter and am charging my devices (iphone5 and mini Ipad) with it. Is there anynsuggestions to what i should do with these cables that are no longer working and are still almost brand new?

Had a similar problem.  Lightening cable is not up to the job, it gets twisted easily and breaks.  Had the old type on an IPhone 4 that has lasted over 2 years, but the lightening lasted less than three months.  Cardiff store did not want to know about this problem and tried to sell me a new one for £14.00, absolutely shocking aft sales care.
Contact Apple direct and you will get much better service

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