Why my monthly student payment has raised?

Hello, I would like to know why the price of my monthly student CC service payment has raised from 19.99€ to 30.74€. It has passed one year since I started with it, but I don't understand what's the point of raising the price now; currently the 19.99€ Student and Teacher service is again in offer time (19.99€), which means that I could cancel this payment and join the offer for another year.
Could someone at Adobe correct my payment amount (make so it is 19.99€ again) if it's wrong? In other case I would consider cancelling this payment and taking the annual offer again before it ends, but I would find more reasonablem if that's possible, to mantain the old amount without the need of cancelling and getting the offer another time.
Thanks for your attention.

Here is what came out of my issue with support:
For additional help, reach us at http://helpx.adobe.com/contact.html
General Info
Chat start time
Aug 14, 2014 11:28:05 AM EST
Chat end time
Aug 14, 2014 11:51:48 AM EST
Duration (actual chatting time)
00:23:43
Operator
Umesh
Chat Transcript
info: Thank you for your patience.
While you wait, you can try our community forums where experts are available 24 hours a day, 7 days a week.
info: You are now chatting with Umesh.
Umesh: Hello! Welcome to Adobe Customer Service.
Geoff Alan: I have a student / teacher subscription for creative cloud. I have had this subscription 8 months at $19.99 and now it has jumped to $29.99 USD a month. Why is this?
info: Your chat transcript will be sent to [email protected] at the end of your chat.
Umesh: Hi Geoff.
Geoff Alan: Hi Umesh
Geoff Alan: I have a student / teacher subscription for creative cloud. I have had this subscription 8 months at $19.99 and now it has jumped to $29.99 USD a month. Why is this?
Umesh: If I am correct, you wish to know the price increase for the Adobe Creative Cloud application which you subscribed?
Geoff Alan: yes
Geoff Alan: i have a one year subscription for 19.99 a month and without notice, it is now 29.99
Geoff Alan: I have only had it for 8 months.
Umesh: Thank you for confirming.
Umesh: Let me check and help you with it.
Umesh: Please be online for 2-3 minutes while I check the information for you.
Geoff Alan: thanks
Umesh: You are welcome.
Umesh: Thank you for your patience.
Umesh: As I checked and see, with the email address : [email protected], you have purchased Creative Cloud Student and Teacher Edition (one-year) on August 14, 2013 which is active.
Geoff Alan: Yes
Geoff Alan: My account shows that it was activated January 14, 2014 though.
Geoff Alan: So, what can we do to keep the price at 19.99 / month?
Umesh: And checked and see, with my resources, the $19.99 is the offer price, in which is valid for one year.
Umesh: After one year the price of the subscription will be changed to normal pricing.
Geoff Alan: I can subscribe today got 19.99 here : https://creative.adobe.com/plans?plan=edu&store_code=us
Geoff Alan: So can you just put my plan price down to 19.99 for me please?
Geoff Alan: Otherwise I will just cancel it.
Umesh: If you wish to get the same subscription with the same old price, you have to place a new order and cancel the present subscription.
Umesh: Is that okay with you?
Geoff Alan: That seems ridiculous. You can not just place my account on a 19.99 plan?
Umesh: If you wish to get the same subscription with the same old price, we have to cancel the subscription and place an order for the same $19.99 student and teacher subscription.
Umesh: Is that okay with you?
Geoff Alan: If you cancel my account today, will the 29.99 be refunded?
Umesh: Yes, that's right.
Geoff Alan: Just cancel my account then please.
Umesh: Thank you for confirming.
Umesh: Let me check.
Umesh: One moment please.
Geoff Alan: I will use my old copy of CS6 instead. This seems ridiculous that you can not offer me the 19.99 however I can cancel and re-subscribe.
Umesh: As I checked and see, with my resources, instead of cancel and re subscribe, there is an option to change the plan to same old $19.99 subscription plan.
Umesh: In this case, shall I go ahead and change the plan?
Geoff Alan: Umesh, This is what I have asked you to do from the beginning.
Umesh: Thank you for confirming.
Geoff Alan: Go ahead and put me on the same plan as I had for 19.99 now.
Umesh: As per your confirmation, I have changed the plan to same old pricing for you.
Geoff Alan: So will a credit be issues for the extra $10.00 I was billed today?
Geoff Alan: *issues=issued
Umesh: In this case, the $29.99 price will be refunded and $19.99 price will be charged to you.
Umesh: Is that okay with you?
Geoff Alan: Yes, that is fine.
Umesh: Thank you for confirming.
Umesh: Is there anything else I can help you with?
Geoff Alan: No, you have been very helpful.
Umesh: You are welcome.
Umesh: You may receive an email that will contain a link to complete an optional survey to provide your feedback on the support experience. Your feedback is very much appreciated.
Umesh: Thank you for contacting Adobe. We are available 7 days a week, 24 hours a day. Goodbye!

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