Apple policy regarding defect unit

Sorry if I post this to the wrong forum. I don't know which is the correct room for this. If anybody have the contact info, really appreciate if you can inform me.
I bought Mac Book Pro 17’ three weeks ago.
When I tried to use for the 1st time, I found that the display has defect on it. I turned on the computer, found there was a vertical line in the middle of the screen. I immediately sent it back to the shop and asked for replacement. Unfortunatelly the shop said that they could not replace the defect unit, they would send it to service centre and they would replace the display with the new one. I have to wait for about three weeks till they called me and told me that they have fixed the display. My question : Why I could not get replacement for the computer I just bought and found it was defect for the 1st time I use ? I didn’t even fill my profile yet when I sent the computer back to the shop. I was told this procedure is Apple’s policy. For me, this is quite ridiculous, I bought the new Mac Book Pro and hope I can use it immediately, but the shop gave me the defect unit and I have to wait three weeks before I can use the computer. Lucky me,I have another computer so this was not disturb my work. But what if I didn’t have one ? I faced the similar situation some years ago with HP, they immediately replace the defect unit with the completely new unit. Why Apple can not do the same ?

Thank you so much Barbara.
Yes, I bought it from reseller. I have no idea if the policy is different between buying from reseller and directly from Apple. My expreience with another brand, I get replacement for DOA unit altough I bought from a small shop and I didn't have any deal with them before.
If anyone from Apple read this, really appreciate if you can explain about this. I just need to know, if this policy came from Apple what is the reason ? but if this is because the reseller violate Apple policy, I will be gladly inform Apple the detail reseller name so Apple can warn them. This is just to protect other customer in the future.
Once again, thank you Barbara for your explanation about this issue and your warning regarding serial number.

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