Broadcast WAV Metadata

Hey everyone,
I know that .WAV files by themselves can't store metadata/tagging information (ie artist, genre, year, etc) in them, such as mp3 or FLAC... But I read that Broadcast Wave Files have been modified to allow this.
I've bounced a stereo pcm file out of Nuendo using the Broadcast WAV option (Which still gives the .wav extension, not a .bwf) on a PC. When I bring it to my MAC, I can still see the metadata when I 'get info' on it, but the data is still lost when I bring it into iTunes.
Does iTunes just not support this type of file (all waves, broadcast waves?), or is there another way to get this to work?
PS, I know using WAV files is a little prehistoric now-a-days, but this is just one of many formats I'm trying to get to work this way.
Thanks for any help!

mrmr450 wrote:
I see, thanks for the response.
I know there is a plug-in that allows FLAC files to be played in iTunes, so I'm wondering if there is some kind of 3rd party app that could solve this WAV metadata issue?
I have never heard of such a plug-in, and kind of doubt there is one, but perhaps a search would turn something up.
By the way, iTunes does not "lose" the tag data, it just fails to display or do anything with it. The tag data is still there if you use that same WAV file in another program.
Or am I just running into a brick wall here?
Maybe.
The more typical way to use WAV files is to embed the relevant information into the filename, which is always available. In iTunes, for any file which it thinks has no tags, the exact filename is displayed in the Name field.

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    So why do I write all these mostly "negative" things (about FCP)?
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    for most video and postpro people.
    Apple made another big step into the tapeless future, as well as some of you who made
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    too will probably run into similar problems as any of the other companies - like me - who
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    Other companies just restrict, maybe by the amount of channels, maybe by the titles/
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    companies look to be a little bit ahead.
    Regards
    Andreas
    http://www.spherico.com/filmtools
    Hope that helps,
    Mark

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