Import footage 720 x 576 (PAL) but export defaults to 768 x 576

Hi,
I'm working on a project where I'm creating lots of little video clips for the web.
I'm working in Final Cut Express and the website firm requires I export my files as .avi (not sure why, but that's the deal). I shot on mini DV and when I import my footage it comes in at 720 x 576, which is what I would want. However, when I export as a .avi sequences are converted automatically to 768 x 576. If i export as .mov, I can force the film to export at 720 x 576 (although it adds little black bars down the side in quicktime) but these films look squished to me. Is this problem related to the square/rectangular pixel thing? Could somebody please explain what final cut is doing?
Thanks
Mary

Thank you for your quick response, Tom!
So am I right in thinking that 768 x 576 is the correct ratio for the footage on a computer screen?
What has further confused matters for me is that when i spoke to the web design people they said they're putting the footage in a box that is 4:3 and so want the .avi files to be 720 x 576. Surely this is not strictly 4:3 on computer square pixels? Should i crop my footage in order to fit without squishing?

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