Imported Image Resolution

I know there is a simple fix to this, but I'm stumped. When I'm importing images into Ill CS3, their resolution is always poor. I've tried upping the doc raster effects settings, trying different file types, etc. What am I missing?

>I created a 300 x 300 pixel image in Photoshop at 300 ppi resolution, 8 bit (RGB). When I place this image in Illustrator, it is tiny and the Transform palette tells me it is 72 x 72 pixels.
Illustrator is not a raster-based application. Vector-based programs do not create documents with any intrinsic resolution. As such, Illustrator honors placed image
i size.
When you use pixels as the document unit, Illustrator assumes 72 pixels to the inch for the purposes of Web work.
A 300 x 300 pixel image saved at 300 ppi sizes to 1" square, and that
i size
is what Illustrator assumes you want. If you use pixels as your unit of measure, the ruler, transform palette, etc., will show the placed image as having dimensions of 72 x 72 pixels, and if you Save For Web, you will, in fact, get a downsampled image with those pixel dimensions.
If you were creating a layout for press output, you'd bring your images in after sizing them appropriately in Photoshop. You might use 240ppi or 300ppi, but what's important is the
i size.
Since Illustrator documents have no inherent resolution (ppi), it's the
i size
that is maintained.
>When I draw a 300 x 300 pixel square in Illustrator, the square is the size I expect the placed image to be.
Then save your image at 72, not 300, ppi.

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