Make a Flash animation play only when it scrolls into view

I am designing a very long page. There will be a flash animation at the bottom of the page. I want this animation to play only when the user scrolls down and this flash object comes into view. How do I do this? I am quite familiar with flash and actionscript, so I just need some pointers.
I have seen that this is already being used for advertisements. If you visit www.amazon.com, there are ads that appear far below on the page. These ads play only when you scroll down and the ad appears within the browser window. This happens on many other sites as well.
Many popular sites also use something like this. On CNN, try opening a new tab that loads a flash video. The video begins to play only when you actually go to that tab. Until you open the tab and the contents become visible in your browser window, the video doesn't start. How is this done?
Thanks in advance,
Kumar

Hmmm ... It looks like Amazon doesn't always run ads. I will give another example.
Take a look at http://digg.com/
There is a 300x250 ad at the top of the right-column. Ignore that.
In addition, there is a second 300x250 ad halfway down the page in the right column.
This second 300x250 ad appears when you scroll down.
The interesting thing is that the ad plays from the beginning when you first see it after scrolling down!
Most flash ads run for 15 seconds. After that the animation stops. When you see this second 300x250 ad, you will find it at the beginning of its 15 second animation. It plays from the beginning even if you wait for some time before scrolling down. This means that the ad is waiting for you to scroll down before it begins to play.
How is this done?
Thanks.

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Make a Flash animation play only when it scrolls into view

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