My letter to Apple about their books...

Greetings.
I just received nine books that I ordered (#’s 434xxxxx and 434xxxxx) through Apple, and I thought I would share my thoughts and suggestions to Apple in regards to this.
A little about me: I am a professional photographer going on my twenty-eighth year in business. Most of my assignment work is through advertising and design firms that are rigid in their quest for color reproduction, and a person that is knowledgeable about printing and post production.
Overall, I am very pleased with the way my books came out. I ordered one 8 1/2x11 hard cover, and eight medium size (8x6) soft cover books. All the books were 56 pages, and produced form the same book “format”, which I believed was Contemporary. The only difference were the size and cover stock.
The color reproduction was what I was hoping for, and the turnaround time very acceptable. The ability to track the order when shipped was convenient.
I put the book together in IPhoto 6.0.6, and the process was very easy, as well as enjoyable.
I read many of the Apple IPhoto forums pertaining to book production, and even asked some of my own questions. All of this made for a great experience producing my “book” in a quantity and style that I wanted. I am anxious to send another book in for printing, and will probably upgrade to the latest version of ILife so I am current on my Apple applications.
I would like to offer a few thoughts to you. Some of them have been addressed in the forums, but I feel that they are worth repeating.
1) While I am pleased with the quality of the books that I ordered, I felt that the price per book is quite high. Just one of my medium size books was about $30.00 US. And the same book in hardcover was close to $80.00 US. I have not had a real chance to compare prices with other print on demand, (POD) services, I feel I might take a closer look. I am aware that I could have made a smaller book, or use less pages, but I did not want to compromise. I am also aware that printing a short run of anything is a costly convenience. Had I wanted to print a thousand of these books, there would be more options.
I think I speak for others when I say that I would be more inclined to produce more books if it just was not so cost prohibitive. An interesting question that I have: IF Apple charged half of what they charge now for a book, would the increase in book volume more than make up for the price cut? (Providing Apple markets this discount in some way.)
This leads me to:
2) Some sort of discount for ordering two or more books. I know that once a press is set up and running, the first book is the most expensive, but after that, it is just ink, paper, and assembly. The eight books that I ordered, again very nice, cost $246.00US. I would have ordered many more copies, for gifts, etc., if they were not $30.00 for each book. maybe something like $30.00 for the first thru third book, and then $15.00 for the 4th to tenth. Just add a price break for quantity.
3) Set up a “shopping cart” system that allows combined orders to be shipped in one box. This would save customers some money. I did notice, that the hardcover book came from Minnesota, but the soft cover ones came from Oregon. If a customer orders multiple books in different sizes, there should really only be one shipping charge in my opinion. Not a penalty because printing is done at two or more locations.
3) Have a way for customers to contact Apple by telephone for some answers, in addition to e-mail support. Like other Apple support, this option could be a pay-per-call situation and a last resort if one can’t find answers they are looking for on the forums, or web.
4) Enable some option that lets the book creator turn off the Apple logo and “Made on a Mac”. I am proud that I did my work on a Mac, but the logo and symbol are intrusive and I’d rather have nothing printed that says Apple. This is MY book(s). I’ve read some very creative, and somewhat complex, ways to over ride this in the forums, but this should be a simple task, and up to each individual whether or not to include this. I’m not familiar with the latest version of IPhoto (7?), but I hope that this option is available in that.
Again, I really enjoyed putting my book together and I’m happy with the results. Ten years ago, this might have been unimaginable. I’d just like to share those results with lots more people if the price of the books were more fair. Far more interesting than sending your mom a card for the holidays.
I hope that you consider these ideas, and if you have any comments or questions for me, please don’t hesitate to get in touch.
Thank you.
Jonathan Levin

Post your thoughts here: http://www.apple.com/feedback/iphoto.html
Do you Twango?
TIP: For insurance against the iPhoto database corruption that many users have experienced I recommend making a backup copy of the Library6.iPhoto database file and keep it current. If problems crop up where iPhoto suddenly can't see any photos or thinks there are no photos in the library, replacing the working Library6.iPhoto file with the backup will often get the library back. By keeping it current I mean backup after each import and/or any serious editing or work on books, slideshows, calendars, cards, etc. That insures that if a problem pops up and you do need to replace the database file, you'll retain all those efforts. It doesn't take long to make the backup and it's good insurance.
I've created an Automator workflow application (requires Tiger), iPhoto dB File Backup, that will copy the selected Library6.iPhoto file from your iPhoto Library folder to the Pictures folder, replacing any previous version of it. It's compatible with iPhoto 08 libraries and Leopard. iPhoto does not have to be closed to run the application, just idle. You can download it at Toad's Cellar. Be sure to read the Read Me pdf file.

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