Opinion: 1080 standard / 2k - 4k Not for every production

I remember when HD 1st became accessible for freelancers. I think we all remember hdv long GOP to tape. This to me was the real transition point. At that time most tv commercials were ntsc 720x480. There was a time when you would up charge for HD (even 720p) because of the amount of space it took on the HDD and the resources needed to smoothly edit it. Hooray esata!!
Lots of production houses rushed to become hd only facilities with only a 10% increase in price.
But since the avc codec has came out most commercials are 1080p. So what was next chase? 2k and 4k. The thing to this is that i do not think that everyone is understanding why to 4k. I do not think that 2k or 4k is a default resolution for commercials specifically. It is more for theatric film-like productions. Though there are commercials filmed 4k i believe it is overkill for productions under $20k.
We all buy small, medium and large or basic, standard and premium. In my opinion shooting certain things above 1080p for under $10k or shooting 4k for under 20k is a problem for proper pricing and client understanding of what value their budgets can realistically achieve.
If the industry makes a habit of shooting ultra HD formats for CHEAPNESS/ Low Budgets then it dilutes the levels of productions available. Soon you will have a 4k underwater shoot with a drone shot for 5k. I do not think that this is a worthy goal.

It depends on who you are. The proper goal for a shooter is to satisfy customer requirements so that he can feed his family. If those requirements are HD, then that is all he needs to shoot.
However, I think 4K televisions are going to come down in price to the point where the new owners of these televisions are not going to want to buy hard drives with movies on them just to have something to watch. A new codec (H.265 probably) and a new disc format, will probably make it possible to distribute 4K like you now distribute HD. When that happens, there is no fighting progress. It happen even if you don't want it to.
Are there people who do not have HDTV? Sure. And you can deliver SD to them. But the television stations have almost all moved over to HD, or are moving over, or will move over soon. Do you want to be left behind.
I guess my point is that there is no point in thinking about it being a worthwhile goal. Your customer will determine that. And most likely, some of them will ask for 4K even though they don't "need" it yet. What are you going to do? Give away the business to a 4K capable shooter?
The ability to shoot 4K is getting cheaper and more common. The ability to edit it, will eventually become more common, hopefully H.265 will help with that.
Not to depress you, but the newest Samsung Galaxy smartphone is rumored to have the ability to shoot 2K. How many more years before the iPhone has 4K? Are you going to tell your customer that he can't have 4K when his teenager can shoot it? You know that is apples and oranges, but he doesn't.

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