Response options in Marketing Campaigns

Hi everyone,
I'm trying to demystify the Response Options in the Marketing area.
I'm wondering, how can we use these Response Options?
If I create a direct e-mail campaign I can add Response Options to the Campaign. Nice.
But what can I do with these Response Options?
How can I add these Response Options to the email template I'm sending out (e.g. I want to send out an invite email with two response options, "Yes I will attend", "No, I will not attend" --> How can I actually "ask" the question to my target group in the email template?)
Maybe the Response Options are not used in Direct e-mail campaigns?
To be short, has anyone worked with the Response Options yet in marketing campaigns and can tell me how to actually use them :-)
Many thanks in advance!
Best regards,
Joost Stallaert

Hello Joost,
the only thing I know is the following:
If you want to classify responses that you capture when executing campaigns, an administrator can create response options that can be assigned to campaigns. A response option can have a positive, negative, or neutral classification.
With the classification you can select, for example, all positive activities in reporting.
When a campaign is assigned to an activity, there’s a check, whether response options are assigned to this campaign.
If there is a default response option, this default will be shown in the newly created activity. You can change the response to another option assigned to the campaign afterwards.
Note: Currently there is reporting and user interface selection based on the response option. For leads and
opportunities we assume to have already a positive feedback. Otherwise we would not have such an object.
Response options can only live with a campaign. When you set a response option to Obsolete, you will not see it anymore in the value help and you can't assign it to campaigns.
Source: Administrator Guide on page 315.
Best regards, Janina

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Hello everyone,
I read in Janina´s post (Response options in Marketing Campaigns ) and in the Administrator guides that "Currently there is reporting and user interface selection based on the response option"
But could someone please help me find these reporting functionalities showing how many positive, negative and neutral responses where obtained from a campaign? i.e. the name of the report, or the WoC>View>Tab?
Best regards!
César

Hello Cesar,
C4C provides various reports for each executed Campaign. You can see the Response under RESPONDENTS view while you can check the details under RESULTS view in the Campaign which will give you the Analytic for same.
Moreover you can try searching any Standard Reports under Business Analytics--> Design Reports. If these reports do not suffice your requirement, you can create the custom using the Standard reports/data source available here.
Hope this helps.
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Hello Joost,
the only thing I know is the following:
If you want to classify responses that you capture when executing campaigns, an administrator can create response options that can be assigned to campaigns. A response option can have a positive, negative, or neutral classification.
With the classification you can select, for example, all positive activities in reporting.
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Source: Administrator Guide on page 315.
Best regards, Janina

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Response options in Marketing Campaigns

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