Why did I get charged for the gift card from the student deal with macbook pro?

Why did I get charged for the $100 gift card student deal that came with the macbook pro? I was told that it would be taken credited off my credit card however; that has not happened. Am I missing something? Have other people been charged for this as well?

The same thing happened to me but it made sense.
I ordered a MBPR on Jun 12 for $2879 which qualified for the free student gift card. The gift card was available to ship (delivers June 20 - June 21) but the MBPR wasn't available until a month later (deliverys July 3 - July 10). Instead of holding the gift card until the MBPR was ready, Apple charged me $100 for the card then shipped it to me.
About a month later when the MBPR was ready, Apple charged me $2779 then shipped it. In the end, I was charged the correct amount $2779 + $100 = $2879.
Why did Apple do this? I suspect that some people have cheated Apple by ordering a Mac to get the promotional gift card then canceled their order after the gift card was spent. Apple is trying to protect itself.
BTW, if you return the mac then you're expected to return the gift card. If you've spent any amount of the card then Apple will deduct this from your refund.

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