Why does Verizon charge me $30 to buy a new phone and renew my two year plan?

Why does Verizon charge me $30 to buy a new phone and renew my two year plan?  That seems counter-intelligent in a day where other carriers are begging for my business. I've been a customer for 10 years but am considering switching on principle.

LRVassar wrote:
Ann154
Just because "other people do it," doesn't make it right.
rcschnoor
I'm sending my bill in exchange for a provided service. The activation fee is garbage, and IMO, if smaller carriers can live without it (because they are), Verizon doesn't need to charge it. Frankly, I'm tired of people settling because "The fee isn't going away." If you agree with it, so be it, but you're the minority.
You are correct, just because other people do it, doesn't make it right. It also "doesn't make it wrong".
Verizon has chosen a price they charge for providing a service. Part of that price is an "upgrade" fee if you choose to purchase a phone at a ~$400 discount. ALL this is doing is lowering the amount of discount on the phone. It is, however, the price Verizon has set to provide their service. You are paying it in exchange for that provided service. You may not agree with it, that is your choice and are free to go elsewhere. If you are in the position to pay this "upgrade" fee, you are NOT under contract and are free to change without penalty. Your choice. If you pay it, you have made your choice.
Yes, other "smaller carriers" can live without it because they are forced to, not because they "want" to or because it is "right". They have to have some sort of incentive to attract customers. The bigger carriers do this by providing a larger footprint for their service. Smaller carriers cannot do so and have to resort to other methods. Lower price is one of those. There are trade-offs in life. Choose your trade-offs. I prefer to pay a slightly higher price for more reliable service. I have been with several providers in the past, Verizon provides me the most reliable service of those I have tried.

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