Can I get a data recovery from Apple if my iMac was in the hard drive replacement programme and I wasn't notified about it?

Basically my iMac just crashed and I searched on Google for replacing my hard drive and came across the iMac 1TB Seagate Hard Drive Replacement Program at http://www.apple.com/support/imac-harddrive/
Which is that Apple is asking all 2009 - 2011 iMac users to return their iMac for a free hard drive replacement because it currently has a fault in it. After entering in my serial number, I see that my iMac is elegible for a replacement.
I did register my iMac with Apple, but I didn't receive any email about this program and I lost all my recent data because of the faulty hard drive. I never had an issue before with the drive so this just happened out of the blue.
Is it possible to get a free data recovery from Apple for this? I find that it was a lack of communication that I lost most of my data.

I completely understand that it's my responsibility to back up my data but I have it set to every 2nd month, not on a weekly or daily basis to back up the data.
Apple might not be in data recovery business but could they not acquire a third party to do this?
This is what happened:
It was on sleep overnight and when I tried waking it, it was lagging badly. So I shut it down and restarted it. I phoned into techincal support to find out whats wrong, but they were giving me advice to reset the params etc. But i think it made it worse because it didnt want to get passed the white start up screen.
So I phoned back to ask if it's a usual issue with my version of iMac and the man replied that it isn't common and that I should run the disk utility to check the hard drives health.
I installed Mountain Lion on a USB and started the disk utility. Then it highlighted in red that it's a hardware fault and cannot be repaired by the disk utility. Therefore the hard drive has a serious fault with it.
That's when I Google'd for a replacement drive and came across the program. The techincal guy didn't even tell me about it or anything.
If I knew about this sooner, I would have taken it in for a replacement.

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