E-Mail template format with example

Hi All,
          Could someone provide me with mandatory things to consider when creating e-mail templates in SAP Cloud for Customer ? I want the specific format and tool used to create it.
An example HTML document will help me to look into HTML tags used and the way its designed.
Will appreciate with reward points for best support.

Hi Gowri,
here is the template:
<html>
<head>
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
</head>
<body>
<span class="variable">/FormCampaignExecutionPlaceholder/ContactPerson/FormattedName</span>
<p>Please join us for the conference!</p>
<p><a href="mailto:{/FormCampaignExecutionPlaceholder/MailingPermissionDenyMailToURI}">Click here to be removed from future marketing mailings.</a></p>
<p><a href="http://{/FormCampaignExecutionPlaceholder/LinkTracking/TrackingURI}www.sap.com/HANA">News about SAP HANA</a></p>
</body>
</html>
Kind regards, Janina

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