Importance of Bounce management functionality in SAP CRM

Question

Hi All,
I want to discuss few interesting issues which I have come a cross while doing a setting for bounce management functionality in SAP CRM 7.0
Before sharing my experience I want to discuss some term related to Bounce email than will discuss about types of bounce emails and cause of the bounce email.The setting of bounce functionality is describing in below link .
http://help.sap.com/saphelp_crm700_ehp01/helpdata/en/46/3f509215835fa7e10000000a1553f7/content.htm
In general when a website visitor sigh up they receive email from the company site, the information the site collected saved in the database but It commonly happen some of your email will be undeliever. In marketing term we say it as 'Bounce'. this is the same way happen as when a person give a bank cheque to bank and don't have sufficient money to his/her account the bank people say the cheque got bounce ..
As we are aware emails are bounce for variety of reason such as.
     - In case the recipient email address is invalid.
     - recipient email address is inactive or closed
     - recipient mailbox is full or mail server have some technical issue etc
In general all these bounces emails categorize in two category.
Hard bounce- When email address is not active. example wrong email address, email address de-activated, deleted,or closed
Soft bounce-  recipient mailbox is full, mail server have some technical issue, Out_of_office is setup .
Now finally we come to know about the cause of bounce email and types. Now the question arises why this is so important when we have bounce management functionality active in sap crm marketing ? as described in above url.
suppose that there is a campaigning happening for an product where 3000 person visited it. Now incase 2000 visitors shown interest so have qualified as prospect bases on the information they have provided such as name, address, salary or employment detail.
After successfully execution of campaign now senior executives create a mailing list for all the prospects in the target group of campaign and sends email to all the users.Now if I say to how many customers really company have reached reached after campaign execution answer will be we can not have the correct fact and figure as there could be some bounce happened.
Now incase bounce management setting is configure in your CRM system than system will receive inbound e-mails for each bounce.Suppose we have received one thousand bounce emails than we would say actual customer contacted is 1000. this is the correct fact and figure and very much useful for marketing people.
After than executive could remove email address which were hard bounced and for soft bounce they can use some other channel to contact like telephone calls etc to reach them.
The correct facts and figures are very much important for marketing strategy and planning and also to know success level of each campaign. Assume a scnario where in day a company launches more than 5 campaign. I feel the importace is transparent now.
I hope you would find some interest in above blog.
Thanks
prem

Answer 1

HI, Sreedhar
Check this thread:
Re: New search help on CRMD_ORDER locator
Denis.