Zero quality score values

Hi,
I have been receiving quality scores of 0 in my keyword performance report. The quality score range mentioned in docs is 1-10. Is this zero quality score currently given only for non-US markets? Does this zero quality score means my ad wasn't long enough to
generate data?  
http://advertise.bingads.microsoft.com/en-us/help-topic/how-to/50813/quality-score-in-depth
 Thanks
Vignesh

Hi Vignesh.
Prior to last month's Quality Score updates, even keywords in the US could get zero (blank) Quality Score. 
In the past, your quality score would be "-" because your ad wasn't active long enough to generate data. Now even if
your ad has not been active for 30 days, we generate a quality score based on marketplace data so you can take action to improve performance much faster. This is only available in the United States.
For more information, please see the
MSDN QualityScore definition:
Quality score is based on the last rolling 30 days for the owned and operated search traffic. A quality score can be
assigned without any impressions, in the case where a keyword bid did not win any auctions. Traffic for content and syndicated networks do not affect quality score. The value in the report will be blank if the score was not computed. This can occur if there
have been no impressions for the keyword for 30 days or more.
I hope this helps,
Eric

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  • Quality score & quality level

    Hi Experts,
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    hi
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