TS1702 Refund on Apps.

Has the refund on apps changed.  I ask this as I have got a far as report a problem via iTunes.  Following iTunes>Store>View Account>Purchase History>View All>Report A Problem> This now takes you to Apple Support where you have even more options that lead you these boards.   A
When I last requested a refund on an App that did not live up to standards I found the whole thing very simple.  Has Apple just made the complete process condusing?
Sean

Demo, You very wrong there.  in the UK your protected by laws governing the sale of goods.  If you can prove an App does not do as it says then you are entitled to a refund. 
I have requested a refund by calling Apple Support and they have now told me it is done through "Express" Lane. This is not an "Express" method of getting a refund on an App that does not do as it says. 
Its slow, too many clicks and not accessed from iTunes.  If I had to go through the same process to purchase an App, I would not bother.  I am a big fan of all things Apple, they should be valuing any purchases and have a clear refund policy on the Apps that fail.
I wrote the following to Apple's Support Team:
I am trying to get a refund on these two apps that I have mentioned.  This process has tainted my view of Apple and the way you work. 
Up until two hours ago I adored Apple and its products.  The ease of use, the simple design and how they stand out from the crowd.  This process of getting refund has become so long and click hungry.
When I first completed a refund it was all done in the iTunes store.  It was simple, click purchase history and report a problem.  Refund was an option.
I am annoyed at how Apple have changed this user experience and then have the hard face to say it's "Express" lane.  There is no part of this refund process that would make it "Express"!  If this was within the first 7 days of starting my contract on my  iPhone, I would return it back to my telephone service provider.
I defend and and sing Apple's praises.  I think this process is nothing far of disgraceful.  What happened to SIMPLIFY - SIMPLIFY - SIMPLIFY. 
Ask your self this, if a customer had to go the the same amount of bother to purchase and App as what we do to get a rotten refund, would you sell any Apps? 
I feel I have been treated badly by these changes and it is not an Apple experience, I would expect this with any other firm but Apple.
Apple need to look at what people are asking online.  Search Google "App Store Refund Apple" there you will find pages of forums asking how to get a refund. 
I will be using a card with just £1 on it until this process is made simple and can be done through iTunes like it could before. 
I am starting to wonder if this is the beginning of the magic fading.  The question is, do Apple need Steve Jobs?  The man will be spinning in his grave at the complicated method of getting a refund. 
I hope you take my views onboard and go and read these online forums I have mentioned.  I am looking at getting a new MacBook Pro, I will need to ensure the refund process is as simple as the purchase process.

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